How to build a creator media kit: what goes in, what stays out and how to keep it current
A good media kit is a one or two page document that gives a brand what it needs to decide quickly: who you are, who your audience is, what content you offer and how to reach you. It does not need to tell anyone how creative you are.
When do you need a media kit?
You cannot know when an inquiry will arrive, so the file should be ready in advance. It is useful in a few situations: - A brand or agency asks you in a DM, "what are your numbers?". - You approach a brand yourself with a collaboration idea. - An agency is collecting several creators and wants to compare them in one format.
When the file is ready, your first reply is a link, not a round of questions and back-and-forth.
What goes on the first page?
Whoever opens the file should understand within a few seconds who this is. At the top: - Name, one clear photo and your field in one line. - Two or three sentences about what you do, how you talk and to whom. - Accounts and links that can be clicked. - Work contact details: a dedicated email, and a phone number or WhatsApp link.
Which numbers should you include?
Follower count is only a starting point. Brands mostly care about who actually sees the content. Take the numbers from each platform's insights screen: - Breakdown by country, because an Israeli brand wants to know how much of the audience is in Israel. - Age and gender of the audience. - Average views for Reels and stories over a recent period, for example thirty days. - Saves, shares and comments relative to views.
Write the numbers as they are, and do not round up. A brand that checks and finds a gap will stop trusting everything else.
How do you show past work?
You do not need everything you have made. Pick two or three collaborations you are proud of, and for each: - The brand name and the type of content. - What the goal was and what you did. - A link to the content itself, and a result if you have a real number.
If you received written feedback from a past client, you can quote it, with the brand's approval. If you have no collaborations yet, show your own content that demonstrates exactly what you offer.
Should you write prices?
That is your decision, and there is no single answer. A fixed price in the document is limiting, because every project differs in scope, usage rights and exclusivity. You can settle for a list of services and formats: a dedicated video, a story, a bundle of several formats. If you do state a price, write "from" and make clear what is included and what costs extra. Say whether the price includes VAT. We wrote about pricing in more depth in the article on pricing brand collaborations.
Which format do you send?
- A light PDF that opens fast on a phone, with working links.
- Alternatively a simple web page, which you can update without sending a new file each time.
- No heavy presentations, and no folders that require an access request.
Most first messages are read on a phone, so check that the file is readable on a small screen.
How do you keep it current?
An outdated media kit hurts your credibility. Pick a fixed day each month, for example the first, when you: - Update average views and audience figures. - Replace old work with recent work. - Write the date of the last update at the bottom.
How do we help with this?
We prepare draft replies to brand inquiries in your voice, and keep all your deals in one place, so you know who asked for what and what stage you are at. Everything waits for your approval, and nothing is sent on its own. You can join the waitlist.